About Us

The BIG BIKE EUROPE EXPO is being developed by the same team behind the world's leading international motorcycle industry trade magazines. As a company we have a combined experience of over 100 years in the worldwide motorcycle parts and accessory industry.

We are also responsible for organising the acclaimed AMD World Championship of Custom Bike Building program, with its annual cycle of up to 30 affiliate events worldwide. In addition we produce the annual MOTO BIG BOOK - the motorcycle industry's most extensive and sophisticated in-print and on-line contact finder and reference resource.

The concept behind Big Bike Europe has been developed over the past three years with rigorous planning, market research and ongoing industry discussions. The focus of the event is on the 'PREMIUM MARKET' sweet spot of large displacement motorcycle riders, who cumulatively account for the majority of the miles ridden and aftermarket parts purchased. Large displacement motorcycle riders demonstrate a heightened interest in what is fitted to their machines, what can be fitted, and how their bikes perform and handle, when compared to other motorcycle users.

Through our monthly print journals AMD Magazine and International Dealer News, we have seen the changes in the motorcycle industry play out and the era of the 'Premium Market' mature into one where riders are asking ever more of their motorcycle ownership and riding experience, seeking to personalise their machine to suit their riding preferences and needs.

The 'Premium Market' today is one in which riders want their motorcycles to have character - their character. As the world's 'Premium' publisher of market leading international trade journals, we are in a unique position to produce an event programme of real 'character' to meet this demand.

Big Bike Europe is the first ever show that has been designed from the outset to give Europe's high mileage, high value large displacement motorcycle owners an Expo experience that meets their specific requirements and is the first ever expo to offer international vendors and suppliers focused direct access to this market sector.

AMD Magazine, International Dealer News, Moto Big Book, photo of awards ceremony from 2011 World Championship in Sturgis